Tips for Improving Your Real Estate Email Subject Lines & More

Email marketing is an effective way to market your business and should be taken advantage of if you work as a real estate agent. Unfortunately, real estate agencies have trouble implementing email marketing tactics well. However, with the help of this guide, you should be able to improve your email marketing strategy and see some real gains. Here are four tips you can use to improve your real estate marketing email strategy.

1. Ensure Your Emails are Mobile-Friendly

In this modern era, more and more people are checking their emails on mobile devices. Keeping this in mind, it’s important that alter your emails, so they’re mobile friendly and anyone can view them. If you don’t optimize your emails, your marketing efforts aren’t going to get anywhere because no one can see your emails. Reports from comScore show that device usage for mobile devices accounts for 60 percent of the time people view digital media, which makes this optimization completely essential. Before putting out your emails, you should make sure they work well on both iOS and Android devices to ensure everyone will be able to see them, no matter what kind of device they have.


2. Segment Your Subscribers

Believe it or not, segmenting your email subscribers can improve the targeting of your email marketing efforts. This is because it will use the CRM details to help you reach a better audience to prevent a loss of current subscribers. When you host open houses or talk about real estate news, your emails will target nearby leads, rather than emailing everyone in your database, because that may feel scammy to some subscribers.

3. Incorporate Videos

A great way to spice up your real estate email marketing strategy is to start incorporating videos into your emails. Although you don’t want to find random videos on YouTube to implement into your email marketing efforts, you should either choose or create emails that drive the message of your email to your subscribers.

4. Use Better Subject Lines

Using subject lines that warrant opens is key to your email marketing strategy. As Outbound Engine points out, the best email subject lines for sales are informal, casual (think punctuation), incorporate personalization, and creative. Read up on their helpful strategies for sprucing up your subject lines, and increase those open rates.

5. Analyze Your Results to See What Does and Doesn’t Work

Unfortunately, not every single email marketing strategy is going to work. But, that’s okay, because it’s important to do some testing and see what does and doesn’t work. Every week, you should check your email analytics and see which tactics had open rates. Once you start noticing your rates increase due to a specific marketing technique, repeat it for next time to boost your email marketing strategy. Over time, you’ll notice serious results and this process will pay off for the long haul.


Improving your real estate email marketing strategy is no easy task. Not everyone is a gifted marketer, and it takes time to see leads convert to full-time subscribers. However, with the help of our tips in this guide, you should be able to start seeing real improvement in your email marketing technique. With time and effort, you’ll see strategy paying off and your income increasing as a result. Remember, be patient and always test new strategies to see what does and doesn’t work.